Online guest lecture delivered by Javier Lloveras as part of the MSc Brand Management & Creativity at Toulouse Business School, Toulouse, France. Drawing on insights from ATTRACT project on the right to repair in the EU, the session introduced students to current debates surrounding the right to repair, with particular attention to its social, regulatory, business, and environmental dimensions. Drawing on the objectives of the ATTRACT project, the lecture explored controversies related to repair practices, product durability, corporate strategies, citizen demands, and the broader challenges involved in transitioning towards more sustainable models of consumption.